The rich but witless Alexis has a vision (preached to teamsters, lunatic asylums, and technical institutes) that the joy of marriage shall overrule all earthly unhappiness. Practicing what he's preached, Alexis is recently betrothed to the beautiful Aline. At his wedding ceremony, he plots the final realization of his vision: to bring the joy of marriage to the entire town. Alexis calls in the old family sorcerer, Jonathan Wellington Wells to concoct the perfect love potion. Naturally, this backfires and hilarity ensues.