Sales and Audience Development Manager

The Sales & Audience Development Manager contributes to the successful execution of all earned revenue strategies from ticket sales at George Street Playhouse. This key position supports the development and execution of single ticket, subscription, group sales, and institutional ticketing strategies in collaboration with the Artistic Producer and Marketing team. The Sales and Audience Development Manager blends aggressive sales tactics with community engagement and institutional outreach to expand GSP’s audience base, increase revenue, and deepen community relationships.

• Provide critical support to the Marketing department in all earned revenue activities related to ticket sales, including subscription, single tickets, group sales, institutional clients, and student matinees.

• Develop and implement targeted outbound sales campaigns to increase attendance and revenue including oversight of outbound phone campaigns

• Create and manage promotional offers to maximize sales across various audience segments.

• Set, track, and report on annual revenue goals and attendance benchmarks.

• Serve as the concierge-level point of contact for board members, major donors, and community stakeholders arranging ticketing.

• Identify and cultivate new and underrepresented audience segments through partnerships, mission-aligned programming, and outreach.

• Support audience segmentation and database analysis to inform targeted communications and offers.

• Collaborate with the Marketing team to design and implement campaigns focused on acquisition, retention, and lifecycle value.

• Partner with schools, youth organizations, and educational leaders to grow student matinee attendance.

• Promote access to performances with ASL, audio description, open captioning, and relaxed performances.

• Collaborate closely with Patron Services to ensure smooth ticket fulfillment, customer satisfaction, and front-of-house coordination.

• Work with Development to align group and community partnerships with donor engagement strategies.

• Coordinate with Production and Education departments to support performance logistics and school engagement.

• Build long-term relationships with schools, cultural institutions, corporations, senior centers, and tourism partners.

• Design customized group sales and engagement packages tailored to organizational partners.

• Represent GSP at public and industry events, community fairs, and promotional activations.

• Serve as the primary liaison for all student matinee bookings and school partnerships.

• Serve as the primary liaison for all matinee bookings for seniors and veterans.

• Oversee outreach, marketing materials, ticketing, and onsite support for student performances.

• Maintain accurate records of sales performance, outreach, and engagement activity in Tessitura.

• Monitor and report weekly on sales pipeline, conversion rates, audience trends, and performance against goals.

• Provide data-informed feedback to inform departmental strategies and improve outcomes.

Please submit your resume and cover letter by 12pm EST on July 31, 2025 to Megan Cherry at jobs@georgestplayhouse.org with “GSP Sales & Audience Development Manager” in the subject line.