Max Shulman

Max Shulman was an American writer and humorist, born on March 14, 1919, in Saint Paul, Minnesota. Though primarily known for his comic novels and television writing, Shulman made a notable foray into musical theatre as the co-librettist of the Broadway musical How Now, Dow Jones (1967), showcasing his signature wit and satirical edge.

Shulman’s background was in fiction and comedy. He created the character Dobie Gillis, who became a cultural icon thanks to both his stories and the hit television series The Many Loves of Dobie Gillis. His writing style was breezy, irreverent, and full of quick-fire humor, making him a natural fit for the stage.

In How Now, Dow Jones, Shulman partnered with composer Elmer Bernstein and lyricist Carolyn Leigh to craft a musical that poked fun at Wall Street culture. The show featured a strong comic sensibility and songs that combined satire with charm. Although it had a modest Broadway run, the show earned a Tony nomination and won a Theatre World Award.

Outside of theatre, Shulman was a prolific novelist, screenwriter, and columnist. His ability to find humor in the everyday and skewer American ideals with affection made him a beloved voice in mid-20th-century popular culture.

Max Shulman died on August 28, 1988, in Los Angeles. While his time in musical theatre was brief, his sharp wit and unique perspective brought a refreshing dose of satire to the Broadway stage.