Arts Marketing & Audience Development

Grow your theatre audience and boost ticket sales with proven arts marketing strategies for performing arts organizations. Whether you're promoting a major production or learning how to produce your own cabaret, our marketing resources help theatre professionals at every level build engaged communities. Discover practical approaches for engaging with community stakeholders, social media promotion, email campaigns, and grassroots outreach that successful theatres use to fill seats. Learn audience development techniques, publicity strategies, and relationship-building methods that create lasting connections with patrons.

Explore our Upcoming Shows & Tickets Calendar for inspiration, then browse expert marketing advice and real-world strategies that will expand your reach and strengthen your theatre's visibility in the community.

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